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As our company grows, we need to find more partners across the globe that can helps us bring our clients’ visions to life. So we recently took a trip to Mexico to work on that goal.  With its close proximity to the United States, advanced manufacturing capabilities, and a design flair second to none, Mexico is the epitome of a strategic location for ideoli’s business. We only work with best-in-class partners and have a powerful network of subcontractors in Mexico. Based in Guadalajara, Mexico, Alvaro is a specialist in manufacturing components for ideoli’s quality products. “Mexico is a country that can compete worldwide. Our quality is excellent,” says Alvaro. “Ideoli is a competitive company, a visionary company. They have the capabilities to achieve any contract.” Ideoli manufactures everything from furniture for large restaurant chains to fixtures for hotels to decorative lighting for large international retail brands. As our clients continue to grow in North and South America, we have found Mexico to be invaluable in supporting their expansion goals. Ideoli has helped make the world a smaller place for its clients by understanding key international markets and establishing a business presence that matters, such as in Mexico. 

In order to efficiently create world-class custom products for clients, ideoli has established a strong, strategic manufacturing footprint in key markets around the globe, including China. Ideoli has offices and an assembly factory in Shanghai with a strong network of local subcontractors, and our co-founders are closely involved with ideoli’s activities in China. “China is strategic to Ideoli’s business model because China is the manufacturing center to the world,” says George Stroumboulis, Ideoli’s CEO and Co-Founder. “China’s manufacturing prowess helps ensure Ideoli can move from product concept to product samples to full production in a matter of weeks, all while maintaining a high level of quality.“ “Ideoli has an experienced team here in Shanghai. This allows us full control over everything from incoming component inspection to final quality control,” says Chris Hartswick, Ideoli’s Chief Product Officer and Co-Founder. Chris has been embedded in Asian manufacturing for nearly a decade, establishing strong relationships with key people, setting up dozens of factories and overseeing the efficient production for hundreds of thousands of products. Ideoli’s key relationships and footprint in China facilitate our revolutionary approach to custom manufacturing, where we’ve decreased the overall production turnaround time from start to finish. We look forward to producing more world-class products with our partners in China. 

We don’t just make amazingly creative products for retail, restaurant and hospitality environments. We are also marketing mavens who are extremely passionate about our company, our services and our clients. To reflect this passion, we needed the right company name to embody the mission, culture and invigorating spirit of our business.  We knew we wanted a simple and clear name, but we also needed it to represent us as people, as a company and what we do for our clients. On top of that, we needed our logo to be truly unique and vibrant. After months of brainstorming over many coffees and beers in New York City, we came up with the name Ideoli. We instantly became passionate about this new name, in part because it is derived from the root of the Greek word for obsession; so this new name represents our obsession for what we do. We also fell in love with the name because it achieved our original goals of clarity and simplicity. Not only does our name have significant meaning in terms of a word, it also includes deep symbolism, as we integrated Ideoli’s logo into the text. By merging the “e” and the “o” within the text, we formed the powerful infinity icon, which reflects what we offer as a company to our clients: infinite possibilities and product offerings to bring their spaces to life. With our name and logo in place, Ideoli is quickly becoming a recognized brand internationally, and we thank our colleagues, partners and clients for making this possible. We created an animated video that delves into the root of the word Ideoli and the significant meaning of our company name.