AMERICAN EAGLE
About American Eagle Outfitters:
American Eagle Outfitters is a renowned American clothing and accessories retailer known for its diverse range of products, including jeans, polo shirts, graphic T-shirts, boxers, outerwear, and swimwear. Catering primarily to university and high school students, the brand also resonates with older adults. American Eagle is distinguished by its commitment to authenticity, positivity, and community inspiration, setting it apart within the retail landscape.
Project Details:
Ideoli Group collaborated with American Eagle Outfitters to create a unique lighting concept for their industrial-themed store. The challenge was to seamlessly integrate the lighting into the ceiling from the main display featuring their iconic jeans collection. Ideoli’s team designed a custom central industrial grid to elegantly hold the lighting elements and meet this vision.
Custom Lighting Design:
Ideoli Group designed a custom central industrial grid that served as the foundation for the pendant lights and industrial tubes. Each light had a linear light source, effectively illuminating the space and maintaining a clean, industrial ambiance.
Innovative Decorative Fixtures:
Ideoli Group repurposed some of the empty tubes to create captivating industrial-looking decorative light fixtures. These fixtures were adorned with purely decorative elements made from American Eagle Outfitters’ own denim material, the same denim used to craft their renowned jeans.
Seamless Integration:
The custom lighting solutions were seamlessly integrated into the store’s ceiling design, enhancing the overall aesthetic and creating a memorable shopping experience for customers.
Enhanced Ambiance:
The unique lighting concept perfectly complemented the store’s industrial theme, emphasizing the brand’s commitment to authenticity and community inspiration.
Impact:
The custom lighting solutions provided by Ideoli Group transformed American Eagle Outfitters’ store into an inviting and visually appealing space. The innovative use of denim in the decorative fixtures added a unique touch that resonated with the brand’s identity. This collaboration demonstrated Ideoli Group’s ability to deliver tailored lighting solutions that exceed client expectations, enhancing both the functionality and aesthetic appeal of retail environments.
[6]
designers
[450m2]
area
[4]
months
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client:
David Oswald
project type:
Interior Design
date:
November 22,
2020
Strategy:
Minimalistic
