AMERICAN GIRL
About American Girl:
American Girl, a subsidiary of Mattel, is celebrated for its range of dolls, books, and accessories that inspire and entertain girls, focusing on positive role models and empowering stories.
Project Details:
In collaboration with American Girl, Ideoli Group provided bespoke lighting solutions that enhanced the ambiance and overall shopping experience of their new flagship store at 75 Rockefeller Plaza.
Custom Lighting Design:
Ideoli Group created custom lighting fixtures that seamlessly integrated with the store’s elegant and playful design. These fixtures were meticulously crafted to enhance the visual appeal and functionality of the store, creating an inviting atmosphere for visitors.
Enhanced Customer Experience:
The strategic placement of lighting fixtures was designed to highlight key areas and displays within the store, ensuring that every product and exhibit was beautifully illuminated. This helped create a memorable shopping experience for the thousands of visitors during the grand opening weekend.
Collaboration and Execution:
Ideoli Group worked closely with American Girl’s design team to ensure that the lighting solutions met the high standards of quality and aesthetic appeal that the brand is known for. This collaborative effort resulted in a seamless integration of lighting that perfectly complemented the store’s design.
Innovative Solutions:
The project featured advanced lighting technology, including energy-efficient LEDs and custom fixtures that provided the ideal balance of brightness and warmth, enhancing the overall shopping environment.
Impact:
The custom lighting solutions provided by Ideoli Group played a significant role in the successful launch of American Girl’s flagship store at 75 Rockefeller Plaza. The elegant and well-designed lighting not only improved the store’s aesthetic appeal but also enhanced the shopping experience for visitors, making the grand opening a memorable event. The collaboration between Ideoli Group and American Girl demonstrated the ability to deliver high-quality, tailored lighting solutions that meet the specific needs of premier retail clients.
[6]
designers
[450m2]
area
[4]
months
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client:
David Oswald
project type:
Interior Design
date:
November 22,
2020
Strategy:
Minimalistic
