ASTON MARTIN
About Aston Martin:
Aston Martin, founded in 1913, is a leading British manufacturer of luxury sports cars and grand tourers. Known for its handcrafted vehicles and high-performance engineering, Aston Martin caters to affluent individuals seeking unparalleled luxury. The brand’s commitment to craftsmanship and iconic design sets it apart, solidifying its distinguished status in the automotive industry.
Project Details:
Ideoli Group provided a bespoke lighting solution for Aston Martin, designed to accentuate their luxury sports cars and grand tourers. The primary concept was to ensure all attention was focused on the vehicles, enhancing their visual appeal and highlighting their exquisite craftsmanship.
Custom Design and Prototyping:
Ideoli Group collaborated with Aston Martin to design, prototype, and produce fixtures that were 19 feet in length, featuring a continuously illuminated panel covered by a sleek, seamless fabric. This design ensured that the lighting complemented the vehicles without distraction.
Advanced Lighting Technology:
Ideoli Group created custom-lighted boxes using the highest quality and latest technology in LED chips and drivers. The light boxes are fully dimmable, allowing for adjustments based on the lighting conditions and time of day.
Enhanced Color Rendering:
90+ CRI (Color Rendering Index) LED chips were used to emphasize the true colors of the vehicles, ensuring that the lighting brought out the finest details and craftsmanship of each car.
Scalable Solution:
The success of the initial installation led Aston Martin to roll out these bespoke lighting solutions to several of their locations, maintaining a consistent and luxurious presentation of their vehicles.
Impact:
This project demonstrated Ideoli Group’s ability to deliver custom lighting solutions that meet the specific needs of high-end automotive clients. By focusing on the vehicles and enhancing their visual impact, Ideoli Group’s lighting solutions helped Aston Martin showcase their luxury sports cars and grand tourers in the best possible light, reinforcing their brand’s commitment to excellence and craftsmanship.
[6]
designers
[450m2]
area
[4]
months
SHARE:
client:
David Oswald
project type:
Interior Design
date:
November 22,
2020
Strategy:
Minimalistic
