MOE’S SOUTHWESTERN GRILL
About Moe’s Southwestern Grill:
Moe’s Southwestern Grill is a national fast-casual Mexican-themed restaurant known for its vibrant atmosphere and delicious cuisine. As part of their re-branding efforts, Moe’s Grill approached Ideoli to create multiple lighting fixtures that would elevate the ambiance of the dining area and serve as a branding element.
Project Details:
Ideoli was tasked with developing a lineup of lighting products that would invigorate and upgrade the interiors of Moe’s Grill locations nationwide. The objective was to design fixtures that reflected the Mexican-themed cuisine and provided a consistent and engaging aesthetic across all restaurants.
Thematic Lighting Design:
Inspired by the company’s Mexican-themed cuisine, Ideoli developed a range of traditional and neon-inspired light fixtures. These fixtures were installed throughout the brand’s restaurant locations, enhancing the dining experience and reinforcing the brand identity.
Character and Consistency:
Ideoli embraced Moe’s theme and incorporated elements that added character to the space. The use of automated laser-cutting solutions ensured the consistency and flow of the design across different lighting surfaces.
Cost-Effective Solutions:
By selecting a laser-cut method over hand-stamping, Ideoli was able to maintain high-quality design while eliminating additional costs. This approach allowed the project to stay within budget without compromising on the aesthetic appeal.
Nationwide Implementation:
The lineup of lighting fixtures was successfully installed in several Moe’s Grill locations across the nation. Ideoli’s efficient production and delivery processes ensured that the decorative lighting products were delivered on time and met the client’s expectations.
Impact:
The custom lighting solutions provided by Ideoli transformed the dining spaces at Moe’s Southwestern Grill, creating a vibrant and inviting atmosphere that aligns with the restaurant’s re-branding efforts. The thematic and consistent lighting design enhanced the overall dining experience, making Moe’s Grill locations more appealing to customers. This collaboration demonstrated Ideoli’s ability to deliver innovative and cost-effective lighting solutions that support brand identity and create memorable experiences.
[6]
designers
[450m2]
area
[4]
months
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client:
David Oswald
project type:
Interior Design
date:
November 22,
2020
Strategy:
Minimalistic
