American Girl
client:
project type:
date:
Strategy:
Ideoli was asked to create a custom chandelier with a “wow” factor that draws people into a retail store. The client requested the LED chandelier’s unique design to captivate visitors’ attention and sparkle from every angle of the store.
We worked with the team to design, prototype, and produce two beautiful, decorative, 40-foot custom LED chandeliers. The chandeliers are prominently featured at our client’s flagship retail location in New York City, where it greets visitors when they enter the store. With our success in that flagship store, Ideoli was invited to install our LED chandelier in the client’s Middle East locations.
We started with a conceptually beautiful rendering. Then after a few design prototypes and samples, we worked with the client to perfect the project that reflected the design scope.
The Ideoli team acted as a catalyst with all parties involved – from the client, distributor, and contractors to the electricians and installers – to meet and ensure all project needs were completed.
The engineering approach broke the installation into segments – from coordinating with the contractor to ensure the ceiling structure could handle the fixture, to creating multiple samples, fixtures, and strands. Once that was complete, engineers, architects, and designers installed the two chandeliers within a few hours.
[6]
designers
[450m2]
area
[4]
months
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