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    client:
    David Oswald
    project type:
    Interior Design
    date:
    November 22, 2020
    Strategy:
    Minimalistic

    Aston Martin, founded in 1913, is a leading British manufacturer of luxury sports cars and grand tourers. Known for its handcrafted vehicles and high-performance engineering, Aston Martin caters to affluent individuals seeking unparalleled luxury. The brand’s commitment to craftsmanship and iconic design sets it apart, solidifying its distinguished status in the automotive industry.

    We provided a bespoke lighting solution for Aston Martin, designed to accentuate their luxury sports cars and grand tourers. The primary concept was to ensure all attention was focused on the vehicles. To achieve this,  the Ideoli team collaborated to design, prototype, and produce fixtures that were 19 feet in length with a continuously illuminated panel, covered by a sleek, seamless fabric. 

    We created custom-lighted boxes with the highest quality and latest technology in LED chips and drivers. The light boxes are fully dimmable, which is helpful depending on the lighting and time of day. 90+ CRI (Color Rendering Index) LED chips were used to emphasize the true colors in the vehicles. The client has since rolled this out to several locations.

    [6]

    designers

    [450m2]

    area

    [4]

    months