Moe’s Grill
client:
project type:
date:
Strategy:
A national fast-casual Mexican-themed restaurant, Moe’s Grill, approached Ideoli to create multiple lighting fixtures that would not only elevate the ambiance of the dining area but would also serve as a branding element as the restaurant was looking towards a re-brand. Known for its custom furnishings, fixtures, and lighting products, Ideoli took to the drawing board to create a lineup of lighting products that would invigorate and upgrade the interior of all the restaurants.
Inspired by the company’s Mexican-themed cuisine, we developed a lineup of traditional and neon-inspired light fixtures that were installed throughout the brand’s restaurant locations nationwide.
We embraced the brand’s theme and incorporated elements that would provide character within the space. To ensure the desired aesthetic was delivered, Ideoli developed and executed its products using an automated laser-cutting solution. This allowed for consistency and flow of design as it was applied to different lighting surfaces.
The lineup of lighting fixtures that were created would be installed in several locations across the nation. We kept pricing in mind when selecting materials and procedures – selecting a laser cut instead a method of a hand-stamped method to help eliminate additional costs. Ultimately, a variety of decorative lighting products were delivered on budget and on time.
[6]
designers
[450m2]
area
[4]
months
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