Most designers and retail owners often overlook the importance of quality mirrors and lighting in fitting rooms or bathrooms for end users. This national fitness chain tasked Ideoli to take the average mirror and give it a major facelift that would leave its gym users with a better, consistent overall experience when visiting their spaces. Ideoli created the LED backlit mirror which integrates highly-efficient LED lighting into the mirror in hundreds of different variations, allowing the lighting to properly accentuate the subject in front of the mirror.

EMBRACE CLIENT NEEDS WHILE DEVELOPING PRODUCT IN DESIGNATED TIMELINE AND BUDGET: Inspired by the needs of a high-end gym client, Ideoli created a product that would invigorate the personal wellness space. The client hoped to deliver a better changing room experience for its users and offer a consistent brand image across all of its locations. Ideoli was able to mass-produce a high quality, well-lit and illuminated LED backlit mirror that would provide high lumen output and change the way users interacted with their space. Ideoli hit the ground running and was able to execute while maintaining quality and aesthetics, plus delivery within their budget and on time.

DELIVER CONSISTENT PRODUCT WHICH ALIGNS WITH BRAND FRANCHISEE STRUCTURE: The LED backlit mirror fixture was designed to replace already existing fixtures in the gym’s change rooms, as well as become the staple fixture in new gyms for the brand moving forward. The new backlit mirror was part of the gym’s brand development; therefore, they needed these mirrors as a part of a standardized package for the bathroom spaces and change rooms when presenting to potential franchisees. To help streamline the process, Ideoli developed a standardized product and proceeded to stock the fixture on the east and west coasts to support this national rollout.