Amer brings a diverse lighting industry experience to Ideoli as the VP of Sales. From lighting design to product development, manufacturing, distribution, and sales, Amer has first-hand knowledge of the entire industry spectrum.
Whether it is providing architectural lighting insights, overseeing global product rollouts, managing sales teams or collaborating with designers, Amer is focused on making sure the impact of great lighting design is preserved at every stage of the process.
With a background in electrical engineering, industrial design and architectural lighting, Amer started his career as a lighting designer at L’Observatoire International in New York City. Following his years in lighting consultancy, Amer entered the manufacturing and sales side of the industry and has served as a Director of Design & Sales for manufacturers and distributors. Prior to joining Ideoli Amer was the Global Sourcing Director of Lighting at WeWork.
After spending almost 20 years living and working in New York City, Amer now lives with his wife and their dog in Miami, enjoying a warmer climate more reminiscent of his Mediterranean hometown of Beirut. When he is not improving the visual world one light at a time, you’ll find him biking to the beach, cooking and playing chess.