Lighting in the commercial space is more than just making your products and services visible to your customers. It can affect your customers’ whole way of thinking and feeling – starting from when they enter your store or restaurant.

We at Ideoli help our clients to design the right lighting for their spaces, so their customers always feel welcome once they make their first step into their store. However, choosing the right lighting can be a difficult task for many businesses, which is why we want to share with you ‘3 Insightful Ways How To Give Your Customers A Warm Welcome With The Right Lighting’ that can help you with your lighting choices.

Set the Right Mood

When it comes to creating a welcoming space for your customers, setting the right mood and atmosphere for your business is one of the main things to focus on. Trying to understand how your customers feel when they enter your space will help you choose the right lighting for your space. For example, if you own a restaurant where people come for lunch and dinner. You may want to choose lighting that sets a certain mood that makes people feel relaxed and comfortable. When your lighting fits the mood of your customers, they will feel more comfortable to stick around.

Keep Customer Interest With Accent Lighting

Welcoming customers by lighting up specific areas or items in your store can spark considerable interest among new customers. This can help customers feel like they are in the right place. A great way to accent parts of your store is with wall sconces, such as Ideoli’s MORUS series. Wall sconces are a choice for accent lighting, as they provide just the right amount of light for illuminating a specific area while also consuming less energy. If you are unsure which lighting fixtures are right to accent certain areas of your store, we can help you with that. We can help you with everything from choosing, designing, and manufacturing the ideal lighting product for your business, so that you can continue focusing on keeping your business going.

Working With Natural Light

While many businesses aim to be equipped with top lighting fixtures for their spaces, many forget about the amount of natural light they already have. Buildings with big windows and/or large glass doors allow light to fill spaces naturally during daytime. Not considering the amount of natural light of your space can definitely impact the effectiveness of your lighting sources in your space. So, before starting to create any new lighting concept for your space, consider the impact of natural light that is present in your space and how you can work with it, not against it. This will help you to prevent any artificial lighting from being lost.

All in all, we hope you have come to understand that lighting has a substantial effect on how customers are welcomed into stores and restaurants. Starting from a store’s appearance and selling points to how it affects the mood of the store’s customers – lighting designers who take on the challenge of designing the perfect lighting for any space have to consider many factors.

Luckily, the #Ideoli team thrives on the challenge to create unique lighting fixtures that give your customers a warmer welcome. If you would like to work together with our experienced team, please get in touch with us today to #InvigorateYourSpace!