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Ideoli has been all over the world working with partners and clients to design and procure best-in-class products, but until now, we haven’t had the pleasure to cross the border into Canada for a client installation. So we were really excited to make the trip to Vancouver to help our client, an international athletic apparel retailer, install LED backlit mirrors as the focal point of fitting rooms in their renovated flagship store, which will enhance customers’ shopping experience

Vancouver is a bustling seaport in British Columbia and is among Canada’s densest, most ethnically-diverse cities. It also ranks as one of the healthiest cities in the world, so it makes sense for the world’s leader in yoga apparel to be based here, helping others get the gear they need to live an active lifestyle. Check out the video on our Vimeo channel to see the highlights from our trip to this amazing city and the work that we did for our client.

As part of our commitment to helping clients invigorate their spaces from conception to reality, Ideoli often directly oversees product installations so we can ensure the finished product matches everyone’s expectations. For this particular client, we installed LED backlit mirrors with custom lighting specs so that customers can fully see the details of the activewear they try on in the ever-so-private fitting rooms. Whether customers are trying on clothes they need to run a marathon or want to find something comfortable to wear while running errands, it’s important that they can clearly see all the design elements and the overall fit of the products while they’re in the store so that they can fully be satisfied with their purchases . Otherwise, they might realize when they get home that they need to return an item because it does not look the way they assumed it did in the store.

Plus, well-lit mirrors like our LED backlit ones help customers feel good about what they’re trying on and encourage them to make purchases. To save money, many retailers use poor-quality mirrors with harsh lighting that casts unwanted shadows and diminishes the overall look, whereas ours deliver desirable reflections. So by working with our client to install these LED backlit mirrors, we can help customers see how great they really look and ensure they know what they’re really purchasing. Doing so enhances customer experience and helps the store keep inventory flowing off the shelves.

Ideoli’s lighting expertise helps clients turn seemingly small details like fitting room mirrors into differentiators for retail stores.