How Ideoli prepares for massive client meetings
Growing from a startup into an international brand requires nailing key meetings with both new and existing clients so that we can distribute more of our products and invigorate more spaces around the world.
While we’re confident in the quality of our products and our capabilities, it still takes a lot of work to prepare for client meetings, which we tend to have on a weekly basis. Preparing for each meeting can take weeks at a time, and we take a team-based, passionate approach to get ready for these opportunities. And when possible, we like to bring multiple members of our team to the meetings.
“Any time we can actually get in front of the customer and show them our product, show them what we can deliver, the quality and the timing…It’s so much better just having everybody in that room,” says Chris Hartswick, Ideoli’s Co-Founder and Chief Product Officer.
During our meetings with clients, we often go over several prototypes that we developed from a design standpoint to outfit their retail and office spaces, and we’re sticklers for detail. For example, the packaging that holds these products needs to be as exciting as the product itself.
“Presentation is so important,” says Kathleen Keane, Ideoli’s Marketing Manager. Making a good first impression with packaging helps the client get excited about the products we’re presenting.
With our attention to detail, our meticulous planning and our team’s infectious energy, our meetings with clients tend to go very well, and we’re excited to prepare for more!
