The fountains of retail sales
At Ideoli, we understood that the retail industry was changing. With the popularity of e-commerce and the variety of shopping malls, consumers had more options than they ever did.
We saw malls offering something beyond a shopping experience. They became a meeting place, a place of entertainment and celebrations, recreation and a place of relaxation. Restaurants and shops were just some of the venues that malls offered potential consumers. But what else would make these places more inviting?
According to “The Fountains of Retail Sales,” by Julie Brinkerhoff-Jacobs, “One effective way… is [was] to incorporate thoughtfully designed water features.” These “Water features” provided an environment that invited, and enticed potential consumers to stay. With them staying, they may need a bite to eat at one of the restaurants or may have had a need to run into one of the shops surrounding the “Water features.” These visits then become profitable for the mall.
These “…Thoughtfully designed water features” were designed based on the theme or feel of the specific mall. They were anywhere from ponds, waterfalls or fountains. Enhanced with lighting and music, these “Water features” really set the mood for the retail environment.
But did having a “Water feature” really make a difference? According to “The Fountains of Retail Sales,” it stated “A study conducted by Macerich found that shoppers spent an average of $25 more per visit at centers with interactive water features.” And not only was it profitable from a consumer side, renters would pay higher rent to be in a higher end foot trafficked area.
So how does that tie us, at Ideoli, into the concept of “…Thoughtfully designed water features?” As in other projects, we were just a part of a solution. At Ideoli, we understood that the retail industry was changing and we changed with it by offering lighting within these water features. Stay tuned to see how we’re ever changing for the needs of our consumers like you.
With the change in retail industry, Ideoli understood that there were many consumer options. Malls offered something beyond a shopping experience with “…Thoughtfully designed water features,” as mentioned in “The Fountains of Retail Sales,” by Julie Brinkerhoff-Jacobs.
These ponds, waterfalls and fountains were enhanced with lighting and music to set the mood for the retail environment. They became profitable to the mall and renters were willing to pay for their location.
Ideoli understood that the retail industry was changing and we changed with it by offering lighting within these water features.
Stay connected with #ideoli on all our social media platforms – Facebook (/ideoligroup), Twitter (@ideoli), Instagram (@ideoligroup), Vimeo (/ideoli) and LinkedIn (/ideoli).
