How Ideoli plans and prepares for massive client meetings
Ideoli’s co-founders George Stroumboulis, CEO, and Chris Hartswick, CPO, have a big day. On a weekly basis, we are getting in front of new and existing clients.
Some big brands… and others even bigger. Preparing for the meetings takes several weeks at a time, so it goes without saying that we are very passionate about these opportunities.
We’re meeting with a client to go over several prototypes that we developed from a design standpoint to outfit their retail and office spaces.
“We want to take you on this journey with our team from start to finish. Today is basically our version of the Super Bowl,” says George.
For us to get in front of the client, it’s the type of day we look forward to on every scale. It’s exciting to be walking the streets of New York with our custom decorative lighting samples in hand. When we go to different renderings, when we’re making our spec sheets, when we’re showing the client throughout the process our entire design and intent, it works out great.
Presentation is so important: Kathleen Keane, our Marketing Manager, says, “I’m a stickler for details and making sure that everything looks great. We always say that the packaging holding the products needs to be as exciting as the product itself.”
We work with razor sharp focus on our appearance and volume in our presentations. It pays off when we see our clients excited about our products and working with Ideoli.
How did the meeting go today, Chris?
“Any time we can actually get in front of the customer and show them our product, show them what we can deliver, the quality and the timing, everything. It’s so much better just having everybody in that room.” says Chris.
Join us on our next client presentation adventure.
