Store design plays an important role in showcasing your brand and attracting customers, so cookie-cutter furnishings and fixtures don’t always work. That’s why we worked closely with our client to help them bring a new design to life. Ideoli goes beyond simply manufacturing products. Instead, we help clients through the entire product lifecycle.Our national-furnishing client wanted our help to conceptualize, design and fabricate a fixture that truly communicates who they are as a brand and help promote their staple design, which is the letter Z. The client envisioned something to help drive pedestrians from the street into their stores, while also being able to communicate their brand effectively to repeat customers. To meet this goal, Ideoli engineered and manufactured a custom Z fixture using the highest-quality materials and finishes, along with customized LED technology to help bring it to life. With a national rollout of the fixture under way, Ideoli is helping its client drive more business into its stores. No matter what our clients dream up, we can be there every step of the way to make those ideas a reality. Ideoli hit the road again, this time to visit a client’s new store to receive the shipment of a new product we created for them and oversee the installation process.
We are racking up some serious air miles in search of the perfect international markets in which to manufacture our products. We recently visited beautiful Thailand and were able to gain a better understanding of its booming manufacturing industry. Ideoli constantly strives to assign production of its various product offerings to the best-suited international markets. During this trip, we had the opportunity to work with several manufacturers and local contractors needed to support our growing furnishing business for national account restaurants. The size and expertise found in the furnishing space in Thailand gave us confidence in expanding our manufacturing footprint to this thriving country. Bon is an expert in the furniture design and product arena in Thailand. He works closely with us to support our client custom furnishing needs. “We have a long history of the craftmanship. we have a good design, and we like good quality. this is what we are trying to do,” says Bon. Thailand’s quality and craftmanship are just some of the reasons we found it to to be a key player in the manufacturing industry. Adds Bon, “We try to offer the client with European quality product with competitive price. Not only in labor, but we also invest a lot in high-end equipment. We appreciate a good design; we try to learn and adapt.” Ideoli is always looking for new markets, and being in Thailand is an example of its dedication to doing so. We stop at nothing to find the perfect international markets to support every one of our clients. Invigorate your space today with Ideoli. Ideoli crafted a video highlighting our founders’, George Stroumboulis and Chris Hartswick, trip to Thailand and ideoli’s pursuit of a manufacturing footprint there.
After successfully exiting a high-tech LED startup that they helped found, and which was later acquired and then went public on the stock market, our founders George Stroumboulis and Chris Hartswick decided that New York was the perfect environment in which to build off of their previous success and launch their new venture. Ideoli Group is a designer, manufacturer, and procurement collaborator of furnishings, fixtures, lighting products and showcase pieces for large national retail stores and restaurants, and international hospitality groups. From designing to prototyping to manufacturing, Ideoli is involved from start to finish, helping to bring spaces to life. If you walk down any major street, or visit a mall or shopping center, you have likely seen our custom furnishing and decorative lighting fixtures in action. With offices in New York, Los Angeles, Shanghai and Mexico City, we truly have an international footprint to support and bring value to our clients. Fast paced, energetic, invigorating and the startup hub of the world all describe our home, New York City. With an energy that makes us want to see more, do more and be more, it’s exactly why Ideoli was founded here. We created a video that profiles our founders, George Stroumboulis and Chris Hartswick, and the city where they launched their startup.
Ideoli’s founders, George Stroumboulis and Chris Hartswick, recently took a trip to Ho Chi Minh, Vietnam, to look for the strongest partners to work with and the latest products to consider for our clients. We see Vietnam is really in a strong position now with the TPP—Trans Pacific Partnership—including the USA, Canada, Japan, Australia, and about 40% of the world economy,” says Thomas, a Danish native, working in the Vietnamese manufacturing industry and helping Ideoli better integrate into the local business climate. According to Thomas, Vietnam is positioned to be a production base for these other countries, as one to two million young people get into the job market every year in this country, meaning there is enough labor supply to take on an increase in manufacturing. After inspecting several factories in Vietnam, we gained an appreciation for the attention to detail and advanced manufacturing capabilities these companies have. “The quality of products coming out of Vietnam has increased a lot. Over the last 20 years, there has been a strong development in the wood furniture business here. It’s a very dynamic environment where new things are developed continuously,” adds Thomas.We’re excited to expand Ideoli’s footprint to Vietnam to be a part of this growth environment and look forward to providing our clients with more high-quality products. Passionately seeking out the best international markets—it’s the Ideoli way. As part of our video series on Ideoli’s pursuit of international markets, we created a video showcasing our recent trip to Vietnam and outlining its strong manufacturing capabilities. Check out the video on our Vimeo channel!
Known for their ability to invigorate any space, Ideoli today is checking in on a customized, one-of-a-kind ring chandelier it produced for American Girl’s flagship store in Rockefeller Center in New York City. Already a company and client favorite, Ideoli wanted to see how visitors to the store were reacting to this stunning lighting piece at the epicenter of the store. Nestled at the heart of one of New York’s most visited tourist locations, the American Girl store has become a go-to attraction in Rockefeller Center. As visitors make their way to the store to see their favorite American Girl dolls and stories come to life, they are welcomed by Ideoli’s breathtaking masterpiece chandelier. “I love it, I would love it in my home,” exclaimed Carla, a first-time visitor to the store. “It’s elegant… and it was stunning,” mentioned Bliona, another fan of the Ideoli customized piece. Inspired by the demands of their clients worldwide, Ideoli was thrilled and honored to be tasked with designing, producing and installing this specialized focal piece for American Girl. Ideoli constantly pushes the envelope of design excellence, and its founders take the time to thoroughly understand the mood and environment client’s aim to deliver to end users. By doing so, Ideoli is able to curate individual customized pieces that perfectly complement the space at hand, just as they did with this piece. “The chandelier makes it look very classy,” said American Girl visitor Francesca. Another guest Gabriella claimed, “It’s the first thing you notice when you walk into the store.” It is always a pleasure to know that end users love Ideoli projects as much as the team and client do. We hope that American Girl fans continue to enjoy this Ideoli favorite! For more information about Ideoli and their line of customizable products, email invigorate(AT)ideoli.com and visit www.ideoli.com.