Category: Press

FOR IMMEDIATE RELEASE New York, NY –October 13, 2024 – Ideoli, known for its creative and engineered approach to custom lighting, has delivered bold and immersive lighting for the newest U.S. location of F1® Arcade in Washington, D.C., marking a major milestone in experiential hospitality design. With the growing popularity of Formula One racing in the U.S., U.K.-based entertainment brand F1 Arcade has brought its racing simulator concept stateside. Following its U.S. debut in Boston in April 2024, Washington, D.C. is now home to the second and largest location to date. The 17,300-square-foot venue in the Union Market District features 83 state-of-the-art racing simulators, a 42-foot bar, upscale food and beverage offerings, and an immersive design that brings Formula One to life. At the heart of this experience is custom lighting by Ideoli, designed to replicate the speed, precision, and energy of F1 racing. From F1 circuit-shaped chandeliers to RGBW telemetry inspired fixtures in walls and ceilings, the lighting plays a key role in transporting guests into the world of high-octane racing. Each custom luminaire was engineered to fit the specific spatial needs of the Washington location while maintaining consistency with F1 Arcade’s brand identity. Ideoli’s engineering team worked directly with design collaborators and trade partners to ensure fixtures met the highest standards of performance, maintenance, and aesthetics. A focal point of the lighting design includes expansive LED fixtures shaped like iconic F1 racetracks, controlled via DMX technology to produce full-color and dynamic chase effects. These fixtures not only elevate the ambiance but mirror the thrill of the racing simulators. Additional touches include LED luminaires that mimic real driver telemetry, guiding guests through the venue with animated wall and ceiling installations that replicate multi-color race data patterns. The project was led by a collaborative team that included: Kilani Digiacomo, Director of National Accounts at Villa Lighting Supply Ana Moisin, Creative Director at Anamo Design Studio (London) Ideoli Group, custom lighting manufacturer and design partner “Collaborating with custom manufacturers like Ideoli is about more than just creating exceptional lighting, it allows us to turn design concepts into reality,” said Kilani Digiacomo. “It’s about partnership, trust, and delivering solutions that enhance the space, streamline installation, and provide long-term performance.” Throughout the space, no design detail was overlooked. Custom LED signage and wayfinding elements lead guests through the venue, with even the restrooms featuring miniature racetrack-shaped luminaires. The lighting helps create a seamless and visually exciting experience from entry to exit for racers and non-racers alike. With plans for F1 Arcade to open 30+ U.S. locations in the next five years, Ideoli’s adaptable, engineered lighting approach will play a continued role in shaping the F1 Arcade experiential brand across North America. Want to learn more about how Ideoli can bring your vision to light? Explore our website and get in touch! LinkedIn Facebook Instagram Twitter YouTube Facebook-f Linkedin-in Tumblr Envelope