Virtual product reviews instead of face-to-face
GEORGE – So Chris, we are kind of living in a new world we got the obvious stuff and then we got new to our world which is basically virtual product reviews and presentations.I know and you know but explain like what a typical pre pandemic approach was.
CHRIS – Kind of obvious right? For us it’s golden when we get time with the client. So our most ideal situation what we typically did before wherever the meeting was we fly in for the meeting, meet the entire team, set up the product, table top it and let them see it. Bring whatever type of system is necessary to properly set it up in the space, mock it up.
GEORGE – Regardless of where it is in the world, whether it’s New York or Mumbai, right? Like we do it anywhere.
CHRIS – Absolutely, walk underneath it, see what it’s like, see what it’s like in the space, how you feel it, is it too glary, just full analysis both in your hands and in the space itself.
GEORGE – Yeah and what we’ve been doing the last six to eight weeks is that approach online basically like this and it’s been a little weird because right now we’re still preparing the same way we would, and making sure we physically are presenting ourselves well but you know the products look good and presented in the right angle and doing all these troubleshoots. Then the biggest thing is and we will always talk about this, it’s harder to engage people on their reaction to the prototype and the finishes and being able to touch it. So that’s been our biggest hurdle and then the other thing is just physically getting it in their hands.
CHRIS – It’s a crazy challenge trying to get that right? We have multiple cameras set up, zooming in on details, trying to spin the product around so we can get all the correct angles, so people can see what they’re doing. It’s interesting, it’s different, it’s definitely been a learning experience but still very successful which is nice.
GEORGE – Yeah, it’s definitely our new world that we’re in. We want to get back to our human look, touch, feel, like gauge them and we will get there soon but in the meantime we got to keep it going and it’s been wildly successful for us.
