Why we are “obsessed” with our company name
We don’t just make amazingly creative products for retail, restaurant and hospitality environments. We are also marketing mavens who are extremely passionate about our company, our services and our clients. To reflect this passion, we needed the right company name to embody the mission, culture and invigorating spirit of our business.
We knew we wanted a simple and clear name, but we also needed it to represent us as people, as a company and what we do for our clients. On top of that, we needed our logo to be truly unique and vibrant. After months of brainstorming over many coffees and beers in New York City, we came up with the name Ideoli. We instantly became passionate about this new name, in part because it is derived from the root of the Greek word for obsession; so this new name represents our obsession for what we do. We also fell in love with the name because it achieved our original goals of clarity and simplicity. Not only does our name have significant meaning in terms of a word, it also includes deep symbolism, as we integrated Ideoli’s logo into the text. By merging the “e” and the “o” within the text, we formed the powerful infinity icon, which reflects what we offer as a company to our clients: infinite possibilities and product offerings to bring their spaces to life.
With our name and logo in place, Ideoli is quickly becoming a recognized brand internationally, and we thank our colleagues, partners and clients for making this possible.
We created an animated video that delves into the root of the word Ideoli and the significant meaning of our company name.
