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Ideoli learned early the importance of positive customer contact. We understood customers to have a world of options. They’ve made purchases in person at brick and mortar stores and through e-commerce on the Web. But Ideoli also understood that the technology is not just the focus. We’ve seen today’s consumer want the full successful experience. Not only has the product price been important to today’s consumer, but the manner in which it is available, the extra perks and even the pleasantry of the shopping experience has played a role.  Understanding our customers and their specific needs has been at our forefront. Based on “Move over millennials, Gen-Z now the largest single population segment,” by Greg Sterling, “According to Nielsen’s new Total Audience report, millennials and Gen-Z now comprise 48 percent of the total media audience. Gen-Z in particular is now the single largest audience segment at 26 percent (although there’s a vast age range).” We learned that these are the generations that want that hands-on experience personal to them. Reality is – we, at Ideoli, have seen the importance of this tailored service and need for great customer interaction from beginning all the way through, past the end so that they are a return customer. According to “Getting Customer Experience Strategy Right: Best Practices of CX (Customer Experience) Leaders,” by Michael Hinshaw, “…research shows that nearly 9 out of 10 customers say they’ve left a company, switching due to poor customer experience.” With this in mind, Ideoli put their best foot forward with offering high quality products backed by efficient service and a professional communication with our customers. Knowing that today’s potential customers had options, Ideoli knew that any interaction – need it be in person, by phone or online — created an opportunity to interact with the customer. This interaction enabled the customer to create an opinion about Ideoli on a whole. It was an all-around comprehensive way of seeing our company, or brand, and what it represented. According to “The Disconnected Customer: What digital customer experience leaders teach us about reconnecting with customers,” by Capgemini Digital Transformation Institute, customers are willing to pay for their experience – “81% of consumers are willing to pay for a better experience.” With this better experience, companies like Starbucks provided features that allowed customers to pre-pay with quick pick-up without waits still while receiving rewards on their reward system. According to Capgemini Digital Transformation Institute, “17 million customers use Starbucks’ mobile app1.” Starbuck’s reaction – “Within eight months of its release in 2015, it was processing over seven million mobile orders a month.” Ideoli learned that it’s one thing to have the desire to offer this great all-around customer experience, but it’s another to place it into working order. With that, a transformation of employee training needed to take place. We’ve learned the importance of being proactive in getting the new information out to our employees. And it’s not a one-time lesson. We’ve learned that it’s best to provide this information in small quantities in multiple manners to all employees. We learned the importance of making our employees part of the solution by creating digital information available to meet them where they are, be it on their phones or office computers while onsite. We’ve learned that if employees feel a part of something, they will take better steps to enhance the company on a whole. We know that customers don’t have the patience to wait until we have our act together. So we need to streamline the processes and make them look smooth. These changes can be measured by the customer responses. Ideoli learned early the importance of positive customer contact. We understood customers to have a world of options. And millennials and Gen-Z now comprise of the majority of those customers. With that, a transformation of employee training was streamlined. Learning from other companies have been a benefit. But reaching the customers and meeting their needs has been the overall goal. Stay connected with #ideoli on all our social media platforms – Facebook (/ideoligroup), Twitter (@ideoli), Instagram (@ideoligroup), Vimeo (/ideoli) and LinkedIn (/ideoli). Facebook-f Linkedin-in Tumblr Envelope

Ideoli learned about the strength in gaining knowledge from others. We had that opportunity while meeting Fotini Iconomopoulos, a Negotiations Consultant. Known as “the negotiator,” Fotini’s LinkedIn states, “Today business executives partner with me to achieve their business goals, increase profitability and create a competitive advantage. I empower executives and their teams through my expertise in negotiation, communication and persuasion.” With that potential knowledge to unlock, Ideoli asked “What are your top pieces of advice for creating value?” Fotini provided three pieces of advice: First she explained, understand what drives both people/groups on either side. This includes you, understand your drive and incentives. Next, she explained the need to pay close attention. Understand and hear the other people’s/groups’ drives and incentives. And lastly, Fotini suggests getting creative for an innovative outcome. Think outside the box. When asked if she had anything to add, Fotini stated, “Be prepared to be flexible. Do some brainstorming and come up with solutions instead of trying to stay fixed in one mindset.” So, let’s go forward with an innovative outcome with flexibility to reach that final product!  Fotini Iconomopoulos, a Negotiations Consultant provided three pieces of advice for creating value: understand your drive and incentives, understand and hear their drives and incentives, get innovative for an innovative outcome. Fotini stated, “Be prepared to be flexible. Do some brainstorming and come up with solutions instead of trying to stay fixed in one mindset.” Stay connected with #ideoli online at ideoli.com and on all our social media platforms – Facebook (facebook.com/ideoligroup), Twitter (twitter.com/ideoli), Instagram (instagram.com/ideoligroup/), Vimeo (vimeo.com/ideoli) and LinkedIn (linkedin.com/company/ideoli). Facebook-f Linkedin-in Tumblr Envelope

At Ideoli, we’ve had the opportunity to light large spaces while showcasing art in its display. One example, Ideoli’s End to End Chandelier featured a simple layout with hung bulbs in glass casings connected by black metal bases and rods along the ceiling. These connected rods created a grid layout. To the eye – it portrayed a quilt against the ceiling.  The complex design of the rods brought a modern feel to this layout. The rods were specifically positioned in a consistent layout throughout the room. According to “Guide to Warehouse Lighting,” by Devin Davis it is important in the manner of which the fixtures are displayed. Davis explains, “If they are positioned too close together, you’ll experience hot spots and/or glare where the light from one fixture overlaps with the next. If they are positioned too far apart, you’ll get illumination “drop-off” or dark areas. Be sure to map out where your fixtures need to be before purchasing or installing.” Ideoli keeps these design keys in mind when providing our clients with the final product. We’re also consistent in the design elements in our working environment. For instance – Ideoli’s End to End Chandelier features an industrial look known as the “Salt mine style fixture.” This is a distinct design featured in retail, commercial and warehouse spaces. These large spaces are perfect locations to display these attractive complex designs while lighting the clients’ environment. Ideoli’s End to End Chandelier features a consistent modern layout primarily displayed in large spaces such as retail, commercial or warehouse spaces. Stay connected with #ideoli on all our social media platforms – Facebook (/ideoligroup), Twitter (@ideoli), Instagram (@ideoligroup), Vimeo (/ideoli) and LinkedIn (/ideoli). Facebook-f Linkedin-in Tumblr Envelope