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In addition to being a growing, critical market for Ideoli, Toronto is also a city that inspires our creativity! Recently, Ideoli’s Co-Founder and Chief Product Officer, Chris Hartswick, took some time during his business trip in Toronto to visit the Royal Ontario Museum (ROM). This stunning museum houses world-class collections of art, culture and history. With over one million visitors per year, ROM tops the attendance charts among museums in Canada, and it’s also one of the most-visited museums in the world. The museum opened over 100 years ago and has since had several additions, the latest of which is an architecturally stunning design by Daniel Libeskind. The structure resembles large gems or minerals, and it’s unique, beautiful design inspire us to create stunning showcase products of our own.  Wherever we go, we’re always on the lookout for inspiring food, architecture or anything else that helps keep us invigorated, and Toronto’s ROM is a great example of one of our inspirations.

Not only is Toronto the largest city in Canada, with a metro area of over 5 million people, but it’s also one of the most beautiful cities in the world, with a vibrant, diverse culture. We may be a little biased, as our CEO and Co-Founder George Stroumboulis was born in Toronto, but we love this city and see great potential to expand Ideoli’s footprint here.  As we become more of a global company, Ideoli has been expanding its North American operations from California and New York to now also include Toronto. Having a strong footprint in Toronto helps for a variety of reasons, including giving us more flexibility to manage challenges such as international trade tariffs, as well as access to new talent pools, new partners and a booming construction and real estate market. With the development of new condos and other high rises in Toronto, we see a great opportunity to add our lighting products and other fixtures and furniture to these spaces. Expanding to new markets and supporting our partners growth is what we’re all about! Stay tuned for more updates on our activities in Toronto and throughout Canada

Ideoli’s resident tech expert —our Co-founder and Chief Product Officer Chris Hartswick— is back again to explain how our new Y fixture delivers great functionality and design for our clients.  The Y fixture can be used as a standalone light fixture, or multiple units can be combined to create cool designs. “Developing our Y fixture was actually a really fun project, ” says Chris. “Our client is a high-end gym that wanted to develop a unique space where the light fixtures could actually change in coordination with what was going on. So whether it’s yoga, or cycling, or anything, they needed a fixture that could react to what they were doing. ” In addition to being highly configurable in shape, the Y fixture also has the flexibility to help clients create the vibe they’re looking for based on when and where the lights are used. “The second aspect of the Y fixture that makes it so exciting is it’s color-changing ability. Whether it’s installed as an individual unit or installed as a grouping, the beauty is it all gets wired together and they react at the same time,” says Chris. Stay tuned for more updates from Chris on how our world-class technology helps clients invigorate their spaces!