Jobs

When you’re looking for the right lighting color for your space, whether it’s a soft yellow or a daylight white, it’s important to remember that there are no absolute colors per se. Instead, color is perceived by viewers based on the energy of the light source and other factors such as the position of the light.  Scientifically, there is only a small window within the electromagnetic spectrum where humans can perceive visible light. Depending on how quickly a light source emits electromagnetic waves within this range, you can see different colors of the rainbow, with white light being all the wavelengths of the rainbow mixed as one. Moreover, the color you ultimately see is simply a reflection of wavelengths that are not absorbed by matter. For example, a leaf looks green because it absorbs all wavelengths except green, and by reflecting this wavelength back it looks green to you. So what does this all mean for commercial lighting? Rather than just looking for a specific light color such as white or yellow, it’s important to consider how the color of different objects will appear under your light source. Fortunately, the Color Rendering Index (CRI) provides a useful reference. The higher the CRI, the closer colors look as they would when under daylight, whereas a light with a low CRI may alter your perception of the colors of the objects in your space. As you can see, lighting color is not so straightforward, but there are ways to get a good sense of what colors you’ll perceive, such as by looking at CRI. Ideoli’s team is here to help if you’re unsure how to choose a light that will display colors the way you want.

Singapore is not only an impressive city-state full of amazing architecture and food; it’s also a strategic market for Ideoli as we look to expand our presence throughout the world. Recently, our LED lighting products became certified and compliant in Singapore, which will allow us to add our products to commercial spaces throughout the market. As both a commercial hub in Southeast Asia and a global financial powerhouse, getting our products in spaces in Singapore will help us expand throughout Southeast Asia, Australia and beyond. We’re very excited about the potential that Singapore holds, both by increasing our presence throughout the city-state and by serving as an entry point into the broader region. Stay tuned for more details on our expansion in Singapore, along with neighboring markets such as Thailand, Vietnam, and more! 

As a global company, our team gets to travel to countries all over the world and experience unique cultures, which often includes sampling local cuisines. Recently, that included traveling to India on business, where we fell in love with all the amazing fragrances and flavors of Indian food.  Not only are the tastes unbelievable, but the dishes look amazing too, with so many vibrant colors. From Biryani to Tandoori, and Samosas to Dosa, the list of unique, tasty offerings is huge. To say Indian food is mouthwatering is an understatement. Getting to experience this cuisine in India was an amazing experience, and we look forward to indulging in it more both back home and when we return to India. Next time you get the chance to try Indian cuisine, we highly recommend you dive in and sample multiple dishes so you can get a deeper experience of how incredible this food can be!