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As a startup, Ideoli has been in full-hustle mode for the past couple years, building an international network of partners and clients, while developing innovative products within our four pillars of products: lighting fixtures, furniture, showcase pieces and sourced products. With so many exciting projects going on, we decided to organize a Reveal Show in June to help partners and clients see of what we’ve been up to, what we’ve been manufacturing and where we’ve been doing it, so that together we can invigorate more spaces.   Just as we transform blank spaces into engaging environments for clients, Ideoli transformed an empty studio in the Chelsea neighborhood of Manhattan into a vibrant, interactive showroom for the Reveal Show. The setup included samples of our offerings, ranging from truly custom lighting fixtures, to commercially and ergonomically friendly workstations, to chic yet functional restaurant furniture, to high-end retail mirrors with the latest integrated LED technology. We also had renderings of some of the most innovative and prestigious projects we have invigorated, and we displayed photos and videos from our work from around the world. And since we love to make work fun too, we transformed the space into an entertaining environment. When guests walked in, they got to practice their best red-carpet poses for our photographer/videographer. From there, they could head to the bar to grab some espresso, beer or wine to fuel creative thinking, or even some coconut water to stay hydrated. We brought in some great snacks, sandwiches and local New York pizza for guests to enjoy as they interacted with our team and our amazing product offerings. We even had a basketball hoop for a free-throw shooting contest, during which guests competed to win several prizes. Throughout the course of the Reveal Show, we hosted distribution partners, clients, designers, architects, prospects, advisers, former colleagues and friends, to bring everyone into the fold and establish momentum for bringing the products on display into further production runs for clients. Not only was it a great opportunity to display the physical products we’ve been creating, but it also provided guests with an opportunity to meet more of our team and interact with others within the industry, so that they could expand their networks as well. This networking came to a high point during our swanky happy hour to close out the Reveal Show; our wide variety of great partners got a chance to get to know one another better in a fun, yet professional, atmosphere. As a result of the show’s success, Ideoli is planning to establish permanent showrooms for its key partners in strategic markets within North America and Europe, and we look forward to helping more clients make their visions for their spaces a reality. 

Ideoli has been all over the world working with partners and clients to design and procure best-in-class products, but until now, we haven’t had the pleasure to cross the border into Canada for a client installation. So we were really excited to make the trip to Vancouver to help our client, an international athletic apparel retailer, install LED backlit mirrors as the focal point of fitting rooms in their renovated flagship store, which will enhance customers’ shopping experience Vancouver is a bustling seaport in British Columbia and is among Canada’s densest, most ethnically-diverse cities. It also ranks as one of the healthiest cities in the world, so it makes sense for the world’s leader in yoga apparel to be based here, helping others get the gear they need to live an active lifestyle. Check out the video on our Vimeo channel to see the highlights from our trip to this amazing city and the work that we did for our client. As part of our commitment to helping clients invigorate their spaces from conception to reality, Ideoli often directly oversees product installations so we can ensure the finished product matches everyone’s expectations. For this particular client, we installed LED backlit mirrors with custom lighting specs so that customers can fully see the details of the activewear they try on in the ever-so-private fitting rooms. Whether customers are trying on clothes they need to run a marathon or want to find something comfortable to wear while running errands, it’s important that they can clearly see all the design elements and the overall fit of the products while they’re in the store so that they can fully be satisfied with their purchases . Otherwise, they might realize when they get home that they need to return an item because it does not look the way they assumed it did in the store. Plus, well-lit mirrors like our LED backlit ones help customers feel good about what they’re trying on and encourage them to make purchases. To save money, many retailers use poor-quality mirrors with harsh lighting that casts unwanted shadows and diminishes the overall look, whereas ours deliver desirable reflections. So by working with our client to install these LED backlit mirrors, we can help customers see how great they really look and ensure they know what they’re really purchasing. Doing so enhances customer experience and helps the store keep inventory flowing off the shelves. Ideoli’s lighting expertise helps clients turn seemingly small details like fitting room mirrors into differentiators for retail stores. 

Lighting is far more intricate than just flipping a switch to illuminate a space. In reality, it is a broad and varied category that includes factors such as light source, shape, color and more, that when formed in the right combination can take spaces to the next level. For commercial environments including retail, restaurant, hospitality, theater, fitness centers and office spaces, it’s important to choose the right lighting to maximize customer and employee experience. A study by researchers from the University of Mississippi and the University of Texas found that lights of different wavelengths affect “blood pressure, pulse, respiration rates, brain activity, and biorhythms.” So if commercial spaces want to elicit certain feelings, they should consider the following five creative uses for lighting that go beyond turning a room from dark to bright: 1. Contrast lighting Adjusting the color and brightness of lighting can create dramatic contrasts that help make a space more appealing. Just as a high contrast photo can help differentiate various features, such as the sky from a body of water, contrast lighting in a restaurant, for example, can help distinguish the dining area from the bar area. We’re experts at helping you find the right level of contrast to make your space pop. 2. Showcase lighting In addition to illuminating certain sections of your space with contrast lighting, you can really draw customers in with showcase lighting. Like a spotlight on a stage, showcase lighting highlights specific areas, such as when a retail store wants to show off its top products in the center of the space. Adding showcase lighting to a central display brings the area to life and thereby helps increase traffic, and ultimately drive sales. 3. Mood-based flood lighting Flood lighting can be used to illuminate large areas, and we know how to select and position floodlights to evoke certain moods. For example, a hotel could use mood-based flood lighting to illuminate a front entrance and make it seem inviting, while a cafe could use a floodlight for a performance area in a way that looks more artful. 4. Accent lighting For those items that you want to highlight but which aren’t in a central place for show caselighting, you can still turn to accent lighting to really set these objects off. For example, you can use accent lighting like wall sconces to better frame pictures on the wall. Doing so helps ensure that customers don’t miss items that might not be as immediately visible spatially, but when they do pass by these objects, the accent lighting helps draw them in. 5. Shelf lighting Shelving in and of itself can be creative, but if you really want to take it to the next level, add lighting to the shelves, such as an LED trim along each shelf to help highlight the items on display. Shelf lighting can be used for a variety of purposes, ranging from shoe stores that want to add light beneath each sneaker, to bakeries that want to show off each pastry on display. By looking at lighting from these creative lenses, you can truly invigorate your space in a way that helps others appreciate all the work you’ve put into the design. Ideoli has its roots in lighting, so you can be confident working with us to help you cover all the details of selecting and setting up the perfect lighting. Facebook-f Linkedin-in Tumblr Envelope