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Choosing and creating furniture elements for a commercial space should be more involved than picking random pieces from a catalog. Instead, commercial environments like retail, restaurant, hotel and office spaces can be invigorated by working collaboratively with Ideoli to design custom furniture that covers all their criteria– whatever it may be. In order to best design these pieces, it’s helpful for clients to follow these four tips when engaging with us to design their furniture elements: 1. Know and tell us who your target customer is. The whole process should start with an understanding of the intended audience and user of the furniture element, whether it’s a table, chair, stool, showcase unit or display case. We then focus on designing furniture that is more than aesthetically pleasing, creating pieces that support your overall business goals. For example, a high-end jeweler will likely want more elegant furniture designs that accentuates the gems, compared to a toy store, which might want more fun pieces. In addition to being the right style, the designed furniture needs to be durable depending on the specific use application. There are many variables to consider, so you should lean into our expertise on how to find the right combination based on your target customers. 2. Share your ideas and inspiration with us. Once we know the target customer and use, it’s time to let the creative juices flow. We love collaborating with clients, specifiers and the distributors, so we encourage you to share all your ideas and inspiration with us for how you envision your space to look and the elements needed to achieve this. From there, we can use our experience to design and recommend the pieces that will help turn that vision into reality. 3. Tell us the mood you want to set in your commercial space  As alluded to earlier, having different target audiences means commercial spaces will want different moods that match the intended customer types. But just because a space is in a certain category, like jewelry or restaurant, it doesn’t mean we assume the furniture has to look a certain way. Perhaps you’re trying to make the store more approachable and upbeat, so knowing that, we could take steps such as altering materials, color and shape, while still using elements that provide the necessary functionality. 4. Consider multi-purpose furniture elements. As part of maximizing your budget, think about whether you could benefit from multi-purpose furniture. Commercial environments with outdoor space might want furniture that can be used inside or out, depending on the season, and as a result they can save on the amount of pieces they need to purchase. Additionally, furniture can be multi-purpose indoors, such as a table that can be used for eating or to display items. Some commercial spaces want this flexibility, while others would be best served by having furniture with a specific purpose, so it’s important to consider what works best for you and the spaces you’re furnishing. All these tips might make the process seem complex, but we try to make it fun and encourage you to do the same, like with our client brainstorming sessions over espresso or beer. By going through this process, together we can design the best furniture for your retail space, maximize your budget and deliver a truly customized and quality product. Facebook-f Linkedin-in Tumblr Envelope

A lot of companies talk the talk when it comes to providing exceptional customer service and having a great company culture, but at Ideoli, we make sure to walk the walk. Or in this case, shoot hoops… Ideoli hosted a free throw shooting contest at its premiere Reveal Show in New York City. Guests competed to win great prizes (and bragging rights). When we decided to host a Reveal Show in NYC, we knew we wanted to create a space that not only revealed our products, but represented who we are as a brand. So while space in Manhattan can be a bit tight, to put it gently, that didn’t stop us from bringing in a real basketball hoop so we could organize a free throw shooting contest for our guests. While it may not seem like a game would make a big difference to a company, we firmly believe that each addition we make, no matter the size,  adds up to a company with a sustainable culture of creativity and honesty, with a drive to be the best in the industry. Whether it’s an espresso fueled brainstorming session, or sharing thoughts with clients while shooting some hoops, it’s part of our culture at Ideoli. The contest spanned the course of the Reveal Show, with guests young and old trying to score as many baskets as possible within 30 seconds, while our team rebounded and provided the assists. At the end of the Reveal Show, our client set the high mark with 21 baskets in 30 seconds. Even for those who didn’t win the top prizes, everyone had a great time shooting off some steam during the workday and trying to reach their personal bests. We love to have fun with our clients, and our free throw shooting contest is just one example of the many ways in which we build our strong, innovative culture. 

From colleagues to vendors to clients, there are so many different types of people with whom you might interact. The team at Ideoli firmly believes that these interactions should be nurtured into long-term professional relationships whenever possible, because doing so helps grow a network that creates long-term success (and friendships). By focusing on long-term relationships rather than transactional ones, the team at Ideoli and its partners benefit in many ways. When forming these bonds with colleagues and partners, for instance, our team members build strong professional networks that we can call upon for advice and referrals. And building long-term relationships with clients helps create a stronger business, since we don’t need to exhaust as many resources constantly trying to find new clients to replace old ones. Meanwhile, clients benefit from having a stronger relationship with us, because we more fully understand their needs. This commitment to building long-term relationships was on full display at Ideoli’s premiere Reveal Show in New York City, as we hosted former bosses and colleagues of our Co-Founders George Stroumboulis and Chris Hartswick, for example, and bringing these old connections into the fold of what we’re doing at Ideoli helps further establish the brand and provides us with stronger support. Building long-term relationships is at the core of Ideoli’s work, and we look forward to both deepening the ones we have and creating new, lasting ones.