Ideoli understood the beginnings of retail and what it transitioned to today. The concept used to be just selling items and meeting customer needs. But that concept changed over time. In “Retail Design: The Key to it is Communication,” by EuroShop.mag,Professor Rainer Zimmermann explained, “In previous decades, retailers had taken no interest in design, and – to be honest – designers had shown no interest in the retail trade, either.” Zimmermann should understand this subject. He’s noted to be a strategic communication teacher and a co-founder of a Retail Design course. But what is Retail design? According to “What Is Retail Store Design?” by Chron, the concept developed was strategizing a selling plan. It allowed the retailer to set up an organized area to sell a product or products. According to Chron, “Retail store design factors into window displays, furnishings, lighting, flooring, music and store layout to create a brand or specific appeal.” How did the lighting industry intertwine with Retail design? According to “The Impact of Lighting in Retail Design,” by Designing Buildings Wiki, consumers were attracted to the way in which products being sold were staged. Lighting became an important player in setting the stage. Lighting, not only introduced the potential consumers to the display, it also pleaded to the feelings of the potential consumers. Lighting, combined with the other elements, such as music or sound, created a mood for the potential buyer. Ideoli understood that communication was key to meeting consumer needs. We had the responsibility to our clients from day one to shine the light on their industries. Contact Ideoli with your needs so we can shine the light on yours. Facebook-f Linkedin-in Tumblr Envelope
In Hollywood, lighting is everything, and we’re extending that adage to a new residential project in the heart of Hollywood. A luxurious condo complex is being built off Hollywood Boulevard, and Ideoli is helping light the 500+ units in this state-of-the-art space. For these residences, we designed and developed a custom LED light fixture with the latest LED technology and the highest-quality glass finishes and aesthetics needed to enhance the living spaces. While the project is still underway, we’re excited to be a part of this development and wanted to give you an early glimpse of what’s to come. Stay tuned to see the finished project upon completion! Stay connected with #ideoli on all our social media platforms – Facebook (/ideoligroup), Twitter (@ideoli), Instagram (@ideoligroup), Vimeo (/ideoli) and LinkedIn (/ideoli). Facebook-f Linkedin-in Tumblr Envelope
At Ideoli, we understood that the retail industry was changing.
Ideoli recognized to sell any product, upper management needed to understand what the consumer was shopping for in their market. According to “Big Disconnect Between Senior Execs and Consumers on this Issue,” by Marianne Wilson, she explained the current breakdown between these two parties. According to Wilson’s article, “Nearly 40% of consumers ranked pricing as one of the most important factors in purchase decisions, compared to only 20% of retail executives in a new survey by global technology company First Insight. Both groups, however, named quality as the most important factor (about 50% on both sides) in the purchase decision.” But how did upper management come to understand what consumers want? It seemed old fashion communication was key – the spoke and LISTENED to consumers; they found out their needs. On a broader scale, Wilson showed that the upper management used information collected from surveys. Another beneficial suggestion of the past – read, read, read. Articles such as, “The 15 Most Common Types of Customer Needs (and How to Solve For Them)” by Allie Breschi explained direct clues on how to start to understand your customers and their specific needs. According to Breschi’s article, five of the “15 Most Common Types of Customer Needs,” were similar to those Wilson mentioned: for “Product Needs: 1. Functionality, 2. Price, 3. Convenience, 4. Experience and 5. Design. Okay, so you, as the upper management, spoke and listened to consumers. You’ve collected information through surveys. And you’ve read as much as you can. Now what do you do with this information? What will work for your specific consumer of today? Remember the way you’ve reached customers in the past – was it by their mobile device or within a brick and mortar store? Wilson touched on the importance of discounts or coupons – remember, next to the quality product is the importance of product price to consumers. At Ideoli, we learned to listen to our consumers’ needs and act on them so that we’ve stayed on the same page. Ideoli recognized to sell any product, upper management needed to understand what the consumer was shopping for in their market. Contact Ideoli so we can talk and LISTEN to your needs. Stay connected with #ideoli online at ideoli.com and on all our social media platforms – Facebook (facebook.com/ideoligroup), Twitter (twitter.com/ideoli), Instagram (instagram.com/ideoligroup/), Vimeo (vimeo.com/ideoli) and LinkedIn (linkedin.com/company/ideoli). Facebook-f Linkedin-in Tumblr Envelope
When we say we go above and beyond to grow our business and serve clients, we mean it, even when that means spending 15 hours traveling for just a few hours of client meetings. Recently, we took a red-eye flight from Los Angeles to Mexico City, connecting through Houston. But even though we spent more time flying than being on the ground in Mexico City, it was worth it to meet with important clients in this key market for Ideoli. “Mexico is a big market for us. We started here from a manufacturing standpoint. And now we’re actually coming back here from a client facing standpoint and getting our products into various locations,” says George Stroumboulis, Ideoli’s CEO and Co-Founder. Even though we didn’t have much time in Mexico City, we still appreciated what we saw of this vibrant city. We were lucky enough to get a great vantage point during one of our meetings in one of the tallest buildings in the Paseo de la Reforma area of Mexico City. Soon enough though, it was time to head back to the airport. Hopefully on our next trip to Mexico we’ll have more time to explore this great city and other areas throughout the country as we expand our distribution. Viva Mexico! Stay connected with #ideoli on all our social media platforms – Facebook (/ideoligroup), Twitter (@ideoli), Instagram (@ideoligroup), Vimeo (/ideoli) and LinkedIn (/ideoli).
Ideoli believed political views were something to share. Recently George Stroumboulis, Ideoli’s CEO and co-founder, recently shared his political standpoint on socialism and capitalism. Stroumboulis was recently interviewed on the street by Lisa “Kennedy” Montgomery, Fox Network’s TV host. When Montgomery asked which he viewed – socialism or capitalism – his response surprised her. Without hesitation, Stroumboulis answered, “Totally neutral.” With a quick response Montgomery asked, “Really? What are you Switzerland?” “I’m Canadian,” said Stroumboulis. He then elaborated on his choice, “Show me a fence and I will sit on it – is my stance.” But should a CEO or companies, for that matter, have shared their political choices? According to “The New CEO Activities,“ by Aaron K. Chatterji and Michael W. Toffel, companies have followed and supported political views that they believed in for a long time. In addition, they’ve been publicly open about their choices and financially supportive to them. Also mentioned in “The New CEO Activities,“ Brian Moynihan, Bank of America’s CEO told the Wall Street Journal, “Our jobs as CEOs now include driving what we think is right.” He went onto say, “It’s not exactly political activism, but it is action on issues beyond business.” But can your opinion kill your business? Is it good not to tell everyone about everything your thinking? Is it good to keep people guessing? Is it safe that you haven’t confirmed or sided with a view? Or is it even right to stay neutral to political views? Either way. Ideoli believed political views were something to share and Stroumboulis did. Stroumboulis knew his belief and spoke quickly on his feet, able to back up his point of view. Ideoli believed that communication about political views was not only allowed, but accepted. Lesson learned – Stroumboulis shared to know your view and be quick to share. Political views by CEOs and companies are not new concept and was alive today in this interview. Stay connected with #ideoli on all our social media platforms – Facebook (/ideoligroup), Twitter (@ideoli), Instagram (@ideoligroup), Vimeo (/ideoli) and LinkedIn (/ideoli).
Ideoli learned early the importance of positive customer contact. We understood customers to have a world of options. They’ve made purchases in person at brick and mortar stores and through e-commerce on the Web. But Ideoli also understood that the technology is not just the focus. We’ve seen today’s consumer want the full successful experience. Not only has the product price been important to today’s consumer, but the manner in which it is available, the extra perks and even the pleasantry of the shopping experience has played a role. Understanding our customers and their specific needs has been at our forefront. Based on “Move over millennials, Gen-Z now the largest single population segment,” by Greg Sterling, “According to Nielsen’s new Total Audience report, millennials and Gen-Z now comprise 48 percent of the total media audience. Gen-Z in particular is now the single largest audience segment at 26 percent (although there’s a vast age range).” We learned that these are the generations that want that hands-on experience personal to them. Reality is – we, at Ideoli, have seen the importance of this tailored service and need for great customer interaction from beginning all the way through, past the end so that they are a return customer. According to “Getting Customer Experience Strategy Right: Best Practices of CX (Customer Experience) Leaders,” by Michael Hinshaw, “…research shows that nearly 9 out of 10 customers say they’ve left a company, switching due to poor customer experience.” With this in mind, Ideoli put their best foot forward with offering high quality products backed by efficient service and a professional communication with our customers. Knowing that today’s potential customers had options, Ideoli knew that any interaction – need it be in person, by phone or online — created an opportunity to interact with the customer. This interaction enabled the customer to create an opinion about Ideoli on a whole. It was an all-around comprehensive way of seeing our company, or brand, and what it represented. According to “The Disconnected Customer: What digital customer experience leaders teach us about reconnecting with customers,” by Capgemini Digital Transformation Institute, customers are willing to pay for their experience – “81% of consumers are willing to pay for a better experience.” With this better experience, companies like Starbucks provided features that allowed customers to pre-pay with quick pick-up without waits still while receiving rewards on their reward system. According to Capgemini Digital Transformation Institute, “17 million customers use Starbucks’ mobile app1.” Starbuck’s reaction – “Within eight months of its release in 2015, it was processing over seven million mobile orders a month.” Ideoli learned that it’s one thing to have the desire to offer this great all-around customer experience, but it’s another to place it into working order. With that, a transformation of employee training needed to take place. We’ve learned the importance of being proactive in getting the new information out to our employees. And it’s not a one-time lesson. We’ve learned that it’s best to provide this information in small quantities in multiple manners to all employees. We learned the importance of making our employees part of the solution by creating digital information available to meet them where they are, be it on their phones or office computers while onsite. We’ve learned that if employees feel a part of something, they will take better steps to enhance the company on a whole. We know that customers don’t have the patience to wait until we have our act together. So we need to streamline the processes and make them look smooth. These changes can be measured by the customer responses. Ideoli learned early the importance of positive customer contact. We understood customers to have a world of options. And millennials and Gen-Z now comprise of the majority of those customers. With that, a transformation of employee training was streamlined. Learning from other companies have been a benefit. But reaching the customers and meeting their needs has been the overall goal. Stay connected with #ideoli on all our social media platforms – Facebook (/ideoligroup), Twitter (@ideoli), Instagram (@ideoligroup), Vimeo (/ideoli) and LinkedIn (/ideoli). Facebook-f Linkedin-in Tumblr Envelope
Ideoli learned about the strength in gaining knowledge from others. We had that opportunity while meeting Fotini Iconomopoulos, a Negotiations Consultant. Known as “the negotiator,” Fotini’s LinkedIn states, “Today business executives partner with me to achieve their business goals, increase profitability and create a competitive advantage. I empower executives and their teams through my expertise in negotiation, communication and persuasion.” With that potential knowledge to unlock, Ideoli asked “What are your top pieces of advice for creating value?” Fotini provided three pieces of advice: First she explained, understand what drives both people/groups on either side. This includes you, understand your drive and incentives. Next, she explained the need to pay close attention. Understand and hear the other people’s/groups’ drives and incentives. And lastly, Fotini suggests getting creative for an innovative outcome. Think outside the box. When asked if she had anything to add, Fotini stated, “Be prepared to be flexible. Do some brainstorming and come up with solutions instead of trying to stay fixed in one mindset.” So, let’s go forward with an innovative outcome with flexibility to reach that final product! Fotini Iconomopoulos, a Negotiations Consultant provided three pieces of advice for creating value: understand your drive and incentives, understand and hear their drives and incentives, get innovative for an innovative outcome. Fotini stated, “Be prepared to be flexible. Do some brainstorming and come up with solutions instead of trying to stay fixed in one mindset.” Stay connected with #ideoli online at ideoli.com and on all our social media platforms – Facebook (facebook.com/ideoligroup), Twitter (twitter.com/ideoli), Instagram (instagram.com/ideoligroup/), Vimeo (vimeo.com/ideoli) and LinkedIn (linkedin.com/company/ideoli). Facebook-f Linkedin-in Tumblr Envelope
At Ideoli, we’ve had the opportunity to light large spaces while showcasing art in its display. One example, Ideoli’s End to End Chandelier featured a simple layout with hung bulbs in glass casings connected by black metal bases and rods along the ceiling. These connected rods created a grid layout. To the eye – it portrayed a quilt against the ceiling. The complex design of the rods brought a modern feel to this layout. The rods were specifically positioned in a consistent layout throughout the room. According to “Guide to Warehouse Lighting,” by Devin Davis it is important in the manner of which the fixtures are displayed. Davis explains, “If they are positioned too close together, you’ll experience hot spots and/or glare where the light from one fixture overlaps with the next. If they are positioned too far apart, you’ll get illumination “drop-off” or dark areas. Be sure to map out where your fixtures need to be before purchasing or installing.” Ideoli keeps these design keys in mind when providing our clients with the final product. We’re also consistent in the design elements in our working environment. For instance – Ideoli’s End to End Chandelier features an industrial look known as the “Salt mine style fixture.” This is a distinct design featured in retail, commercial and warehouse spaces. These large spaces are perfect locations to display these attractive complex designs while lighting the clients’ environment. Ideoli’s End to End Chandelier features a consistent modern layout primarily displayed in large spaces such as retail, commercial or warehouse spaces. Stay connected with #ideoli on all our social media platforms – Facebook (/ideoligroup), Twitter (@ideoli), Instagram (@ideoligroup), Vimeo (/ideoli) and LinkedIn (/ideoli). Facebook-f Linkedin-in Tumblr Envelope
At Ideoli, we understand the need to draw customers into your store. Our beautiful LED ring chandeliers do just that, welcoming customers while providing the “wow” factor. Their beautiful sparkles enhance the environment while generating sales by welcoming clients into your space. Web article, 20+ Unique Ideas to Boost Foot Traffic to Your Retail Store explained that need. “It says to customers that you care about them, their comfort, and well-being. Provide them with something they need or that can make their shopping experience better, even if it may not be related to shopping on the surface.” Ideoli heard our client’s need – a unique fixture, and we designed that too. George Stroumboulis, Ideoli CEO and co-founder, expressed his excitement over our clients’ feedback. “It’s very promising seeing what we’re doing… and the reaction our clients have. Makes it all worth it,” he says. Clients and customers appreciate the glamour of the LED ring chandelier. Bringing elegance and usability to retail store offers, not only a welcoming environment, but a glamourous experience. This sparkling masterpiece glimmered from all angles of the specialty retail flagship store in Rockefeller Center in New York City. But don’t take our word for it. Random people on the street from all over the world were asked their thoughts on this glamourous showpiece. “They were beautiful,” Gabriella elaborated, “It was like a focal point in the store. It’s like the first thing you notice when you walk in.” Francesca said that “[The] Chandeliers are absolutely amazing, really shows the dolls off to a really good advantage, contemporary and really bright.” Ideoli must have gotten it right. These glamorous LED Ring Chandeliers were also placed into the Middle Eastern specialty retail stores in Dubai, Abu Dhabi and Bahrain promoting creativity to all their visitors. Watch the video on Ideoli’s Vimeo Channel, or by clicking here: https://vimeo.com/286893156 Ideoli goes above and beyond to provide the highest quality of lighting for our clients. We meet their needs – where they are, using the best LED technology that is offered. And when special features are required, Ideoli only partners with the best featuring the highest standards. Stay connected with #ideoli on all our social media platforms – Facebook (/ideoligroup), Twitter (@ideoli), Instagram (@ideoligroup), Vimeo (/ideoli) and LinkedIn (/ideoli). Facebook-f Linkedin-in Tumblr Envelope
All around the world, stores in malls or shopping centers are fighting to get the attention of shoppers. The more beautiful the space, the more stunning its lighting, furnishings and fixtures, the easier it is to draw people inside. And, that’s where Ideoli comes in. At Ideoli, we are committed to working with our clients to create spaces that wow. We’ve inspired several projects in some of the most prestigious malls in the world, including a number in Dubai. Recently, Ideoli co-founder George Stroumboulis traveled to that city. He headed to three different malls there to check out our newly completed projects in the retail and restaurant spaces, including American Girl and California Pizza Kitchen. He wanted to see how the products looked and how they enhanced the clients’ spaces. George was thrilled with the outcome. Time and again, Ideoli was able to take a client’s vision of what they wanted their store to look like and make it into a reality. Spectacular lighting and custom furnishings and fixtures added up to one-of-a-kind spaces that caught the eyes of consumers, compelling them to walk through the doors and spend some time in the restaurant or retail space. What more could a client ask for? Making the trek around the world to see the reactions of our clients was very productive and well worth the trip, George said. It’s always exciting to see up close and personal how our products look and how well they enhance our clients’ spaces. It’s beyond rewarding to see the impact of our hard work and the positive response from clients. Next time you walk through a mall and enter a store, look around. Chances are Ideoli has helped invigorated the space where you’re shopping. Stay connected with #ideoli on all our social media platforms – Facebook (/ideoligroup), Twitter (@ideoli), Instagram (@ideoligroup), Vimeo (/ideoli) and LinkedIn (/ideoli). Facebook-f Linkedin-in Tumblr Envelope
At Ideoli, we understand that creating the perfect office environment is just as important as your employee’s health, productivity, and your company’s overall appearance and brand. Creating this environment begins with lighting – one of the most important elements. Ideoli has developed some of the best LED lighting products available, with you in mind. According to the article, “How Lighting Can Affect Productivity of A Workplace” by Office Team Limited, “24% of office workers claimed poor lighting as a factor in causing loss of work due to eyestrain and discomfort, with an overall 2% loss of productivity per year for each individual in a workplace.” Ideoli created LED linear products that enhance the overall aesthetics of your office, but also offer a range of options – greater output, seamless dimmability, competing industry prices and meeting the Title24 standard. Ideoli developed these LED linear products to, not only bring your office space to life, but to meet your specific space requirements. Did you know that lighting effects concentration and “your overall feeling of health and well-being can change with just the flick of a switch?” according to “Flick of a Switch: How Lighting Affects Productivity and Mood,” by Molly Greenberg. We have several clients using our products throughout North America in some of the most progressive environments in the commercial space. Invigorate your office space with aesthetics and purpose in mind. Watch the video on Ideoli’s Vimeo Channel, or by clicking here: https://vimeo.com/281426451 Next time you’re creating an environment that reflects your company’s overall appearance and brand, think LED linear products from Ideoli. Stay connected with #ideoli on all our social media platforms – Facebook (/ideoligroup), Twitter (@ideoli), Instagram (@ideoligroup), Vimeo (/ideoli) and LinkedIn (/ideoli). Facebook-f Linkedin-in Tumblr Envelope